Ever wondered about all these buzzwords in meetings, emails, memos, ... ? - you found your place!
Ever wondered about all these buzzwords in meetings, emails, memos, ... ?
Over here we want to collect them, look behind the scenes, explain them, discuss about them and finally bust them!
Join and use your time more effectively during office hours!
Corporate jargon, also known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, or commercialese, is the jargon often used in large corporations, bureaucracies, and similar workplaces. It may be characterised by sometimes-unwieldy elaborations of common English phrases, acting to conceal the real meaning of what is being said. It is contrasted with plain English.
The tone is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words, abbreviations, euphemisms, and acronyms. For that reason some of its forms may be considered as an argot. Some of these words may be actually new inventions, designed purely to fit the specialized meaning of a situation or even to "spin" negative situations as positive situations.
Marketing speak is a related label for wording styles used to promote a product or service to a wide audience by seeking to create the impression that the vendors of the service possess a high level of sophistication, skill, and technical knowledge. Such language is often used in marketing press releases, advertising copy, and prepared statements read by executives and politicians. Marketing speak is characterized by its heavy use of buzzwords, neologisms, and terms appropriated from specialized technical fields which are eventually rendered almost meaningless through heavy repeated use in inappropriate contexts. [Wikipedia about Corporate_jargon]